Here is how Viber currently appears on the App Store:įirst, let’s take a closer look at the title. Utilizing this strategy immediately can help achieve good rankings and more organic downloads, which can lead to more revenue. As a result, every app should use these keywords wisely, optimizing them for maximum impact. We know that Apple puts the biggest weight on the keywords used in the title and subtitle. *Disclosure: Viber is not our client, and my recommendations here are based on publicly available data only. To help explain what I mean, I’ve decided to use the popular app Viber* to show the most common opportunities for optimizations improvement. However, most big companies still aren’t doing ASO properly. Therefore, I’ve decided to show on the popular app called Viber where are the most common opportunities for improvement.
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However, most big companies still miss how to do ASO right. In order to stand out on the App Store and cut their pie from a massive number of organic downloads, they need to optimize their store presence.
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With Apple Search Ads, managers discovered that not every download comes from the brand search. Projection of app downloads in billions by Statista Looking at these numbers it’s obvious that even very large publishers might benefit from App Store Optimization. These numbers show the huge number of downloads, but they also tell another story. Apple claims that 65% of downloads are the direct result of searches on the App Store – that’s an incredible 96 billion downloads with an average of 263 million daily installs just from search! We’re glad to see Viber is actively improving their rankings and identifies new opportunities with iOS11.Īccording to Statista, consumers downloaded a total of 149 billion mobile apps in 2016. NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned below (new keywords in the name of the app or added subtitle).
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